Companies and private individuals can design a bra to be auctioned off at the 2010 Key to the Cure event scheduled for Oct. 21 at Saks Fifth Avenue to help fight cancer among women. Proceeds from the auction will benefit the Sarasota Memorial Healthcare Foundation, and proceeds from the VIP event and a portion of the proceeds from the Saks shopping weekend will go toward Cancer Care Programs at Sarasota Memorial Healthcare System.
