Sarasota social scene kicks off with a ‘Cure’

Alex Miller, Ariane Dart, Aimee De Mariano Cogan

Guest Writer

Sarasota’s dynamic “A” team trio, Ariane Dart, Aimee De Mariano Cogan, Alex Miller are responsible for orchestrating this year’s exciting “Key to the Cure” event, which will kick off Sarasota’s 2014-2015 social season on Thursday, October 14, 2014 from 5:30 -9pm.

The event will raise money for Sarasota Memorial Healthcare Foundation’s women’s cancer programs at Sarasota Memorial Hospital.  For the 9th consecutive year Saks Fifth Avenue will host “Key to the Cure”, but this year the event will be the Grand Opening of the new 80,000 square-foot Saks store located at The Mall at University Town Center (one mile west of I 75.)

The “A” team came together this year to co chair this event and raise funds for the women’s cancer center at Sarasota Memorial Hospital.

They commented that they had worked together before, had enjoyed the dynamics of working as a trio,  and it has benefited their charity work by pooling their resources.  They hope to double the amount of tickets sold last year, since the new two storied Saks store can accommodate 1500 guests. Tickets are priced at $100.00 per person or patron $150.00 (which will garner one’s name as a supporter in the program).

Aimee De Mariano Cogan was named one of the top 100 women Financial Advisors in the nation by Barron’s Magazine and is a founding partner of the BellWether Group at Morgan Stanley Smith Barney, Ariane Dart is active on the Dart Family Foundation, and Alex Miller serves on Sarasota’s Public Hospital Board.  They have been working tirelessly, along with the support and partnership of Sally Schule, Marketing Director at Saks Sarasota, and Lisa Intagliata, Director of Philanthropic Events Sarasota Memorial Healthcare Foundation, Inc.

Honorary Co-Chair this year is long time supporter of the Foundation Margaret Wise. Those who purchase tickets for the 9th Annual “Key to the Cure” held on October 14th  will enjoy the unique experience of being the first to enter the new Saks before the store officially opens on Thursday, October 16, 2014. There will be valet parking at the University Town Center location, guests will have a sneak peak of the latest this Internationally upscale merchandiser will offer, enjoy a cocktail party with food stations catered by the new Sophie’s restaurant at Saks, sip signature drinks, and 2% of purchases of participating vendor sales for the evening and the weekend starting Thursday, October 16-19, 2014 will go to the women’s cancer programs at Sarasota Memorial Hospital, as will 2% of  purchases made on line at saks.com and Saksoff 5th.com during that weekend.

In the past eight years “Key to the Cure” events have raised $840,000.00  with this 9th annual “Key to the Cure”  the goal is to reach the one Million dollar mark. 600 Keyed pink lanyards at $100.00 each will be on sale prior to and at the signature kick-off event, which will give the purchaser 50 chances to win prizes valued at $1,000.00 and above.  “This year’s prizes will include: a trip for two to Fashion Week in NYC in February 2015, John Hardy Jewelry, Restaurant packages including Sophie’s at Saks, combined hotel packages from the Ritz Carlton and Longboat Key Resort, art by Richard Capes,” commented Sally Schule of Saks.

Last year’s “Key to the Cure” T-shirt was designed by Emilio Pucci. This year, Marcus Wainwright and David Neville of rag & bone created a limited edition unisex T-shirt, XS-XL, and 100% of T-shirt sales (at $35.00 per T-shirt) will go to the Sarasota Memorial Healthcare

Foundation for the Women’s Cancer Center develop new detection methods, better treatments, and eventual cures for women’s cancers. In 2014 “Key to the Cure” Saks events throughout the country have partnered with Saturday Night Live’s Will Ferrell, Ana Gasteyer, Vanessa Bayer, Cecily Strong, and Colin Jost to be ambassadors of the unisex T-shirt and “Key to the Cure” charity events in celebration of SNL’s 40th anniversary

Sarasota Memorial Healthcare Foundation, Inc. is a not for profit organization with the mission “to improve the delivery of health care for the Sarasota area through the acquisition and utilization of philanthropic funds.”  The fundraising for this area’s “Key to the Cure” goes directly to the Women’s Cancer Center programs. These programs also assist the underserved and uninsured in the Sarasota community who are facing life threatening cancer and provides access to a full compliment of care.

“Last year the Susan G. Komen funding was no longer available to help the underserved at Sarasota Memorial Healthcare System.  The Sarasota Memorial Healthcare Foundation stepped in and replaced what funding had been lost,” said Yulanda Greene of the Cancer Care Service Department. Green also remarked, Sarasota is a medically advanced community and most cancers can be treated at Sarasota Memorial Healthcare System by the best physicians with the latest technology and equipment.

David Verinder was named the new Chief Executive Officer of Sarasota Memorial Healthcare System in July of this year.  There are over 800 physicians, 4,000 employees, 800,00 patient visits a year, and is a 806 bed acute care Hospital. Sarasota Memorial Healthcare System ranks among  50 “Best Hospitals” for GYN Services and #1 in South Florida for overall quality of  Care by US News and World report 2014-2015 “Best Hospital Rankings.”

Plans are in the making for a $46 million dollar new inpatient and outpatient rehabilitation center (with board approval) to be completed in 2016.

To purchase tickets, T-shirts, Key Lanyards, and sponsorships to the 9th annual “Key to the Cure” signature event at the new Saks Fifth Avenue location, The Mall at University Town Center (last years “Key to the Cure” sold out in advance) visit SMHF.org call 941-917-1286.

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1 Response for “Sarasota social scene kicks off with a ‘Cure’”

  1. Will attend on Oct. 14th.

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