Longboat Key Club sold to Ocean Properties

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Key Club Associates announced today that it has agreed to sell the Longboat Key Club & Resort for an undisclosed price to an affiliate of Ocean Properties, Ltd.

Most recently in the news for having entered into a “due diligence” phase regarding a potential partnership agreement, initial negotiations are now complete and the deal is anticipated to close by the end of this month.  After further review and working through the complexities of the transaction, both parties felt that an outright sale was more appropriate.

“We look forward to being part of the Longboat Key Club & Resort and this community.  We fully anticipate to close by the end of the month,” said Andy Berger of Ocean Properties, Ltd.  “Longboat Key Club & Resort is an amazing place and an excellent complement to our family of properties.”

As the Longboat Key News reported in August, The Longboat Key Club, owned and managed by Loeb Partners Realty based in New York City, entered into a joint venture with Ocean Properties, Ltd., a major hotel development and operating group.

Sarasota attorney John Patterson told Longboat Key News back in August that the contract was in the due diligence phase. Sources then said the deal was likely to close by year-end and was not contingent on the outcome of the Islandside redevelopment rights, which at the time were being challenged in court. Those rights were challenges by resident group the Islandside Property Owners Coalition, which prevailed against the Key Club and the Town of Longboat Key in finding the redevelopment approval illegal as well as the zoning changes subsequently undertaken by the Town.

Ocean Properties already owns the Hilton Inn on Longboat Key as well as the Lido Beach Resort and the Holiday Inn on Lido Key.

Patterson said the agreement could spell an exciting new era for Longboat Key and its redevelopment.

“The marketing for Longboat and this area could be tremendous. Ocean Properties already has three properties here — this is major,” said Patterson.

Patterson is representing Ocean Properties in redevelopment efforts at the Hilton on Longboat Key and is thereby was recused from representation in the sale.

Both Mayor Jim Brown and Vice Mayor Dave Brenner said the news of Ocean Properties entering the arena is a strong plus for Longboat Key.

“The fact that another company, a very strong company, looks at Longboat Key and is willing to invest and take some risk is a real compliment to the strength of Longboat Key and our community, ” said Mayor Brown.

Vice Mayor Dave Brenner

Vice Mayor Brenner said it bodes well for the island.

“Whatever Ocean Properties does, they do well,” Brenner said.

Brenner said he got to know Ocean Properties President Mark Walsh and Vice President of Operations Andy Berger years ago when the two were in the area looking at their other properties and then the economy started heading downhill. He said he and Andy stayed in touch and talked about the island and Mark and Andy were “enamored with Longboat Key.”

Brenner said they both wanted to know everything that is going on in Longboat.

After Brenner saw their apparent interest, he put them in touch with Attorney John Patterson and they hit it off.

For Brenner, the fundamentals of Longboat Key are what works.


Family owned

The family of its president, Michael Walsh, controls Ocean properties. The company was founded in the 1950s by Thomas T. Walsh, a former linen and bedding salesman from Bangor, Maine as a small family business with one hotel and since has grown into one of the largest privately held hotel operating and development groups in North America operating 107 hotels with 17,936 guestrooms. Today, the company is managed by Walsh and his five children: Mark, Mike, Patrick, Bill and Susan.

Ocean Properties is the largest hotel company in Florida operating more than 30 hotels across the State. The Company has corporate offices in Delray Beach, FL; Portsmouth, NH; Montreal, QC and Vancouver, BC.

Ocean Properties, Ltd & Affiliates purchased Atlific Hotels & Resorts, the largest independent hotel management company in Canada in 1997. Atlific operates hotels in Canada, from Halifax, Nova Scotia to Vancouver, British Columbia.

In addition to developing and managing hotels and resorts, Ocean Properties, Ltd & Affiliates develop and operate restaurants, spas, golf courses, commercial real estate, marina operations and boating tours, often on behalf of third party investors and lenders.

Whether Ocean Properties eventually acquires the Key Club in its entirety or ends up developing and/or managing the operation is to be seen.

The Longboat Key Club is comprised of more than 400 acres, 45 holes of golf, the golf and tennis courts and club assets as well as six restaurants, the 9,000 square–foot Island House Spa, meeting areas and the Inn on the Beach Hotel with 218 rooms. It is recognized as a AAA Four-Diamond Resort and the United States Tennis Association gave it the “Outstanding Facility Award” for its Tennis Gardens.


Both developer and management background

The Ocean Properties Website refers to the company as one that “is consistently chosen as the developer of choice when responding to RFP development and renovation opportunities. Our experience and ability to provide a complete turnkey partnership coupled with our strong franchise relationships allows us to carefully select the projects we partner with. 
 The Company continuously seeks out and embarks on new hotel development opportunities.”

The Sagamore Hotel

As testimony to investment during the recession, Ocean Properties has made multimillion-dollar investments including the recent development of the 454-room Le Westin in Old Montreal and the acquisition, renovation and expansion of The Sagamore Resort at Lake George in Bolton Landing, New York.

The latest significant growth projects include the acquisition of the Sandpearl Resort in Clearwater Beach and the complete redevelopment of The Latham Hotel in Center City Philadelphia to become a modern, urban, boutique hotel.

The company is in the midst of opening third waterfront hotel in Bar Harbor, the West Street Hotel.

In addition to developing and managing hotels and resorts, Ocean Properties, Ltd & Affiliates develop restaurants, spas, golf courses, commercial real estate, marina operations and boating tours.


The Hilton deal

The Longboat Key Hilton

Earlier this year, Ocean Properties released its plans to give the Longboat Key Hilton Beachfront Resort a $25 million renovation.

“It’s a great location, with a great beach and a great area. The planned additional rooms with help meet market demands. The renovation will take things up a notch and make it a first-class resort destination,” said Ocean Properties Vice President of Operations Berger.

The plans include: a complete renovation of the largest structure, tearing down most of the remaining existing structures, building a new reception area, large water features, a large courtyard, new swimming pool, rooms angled to optimize waterfront views and a larger meeting space that would double its current size.

Ocean properties plans to ask from the Longboat key Town Commission for approximately 85 of the 250 tourist units that residents voted into existence in 2008.

It planned the renovation in 2009, however according to Berger, the recession stalled plans but a rebounding tourism industry has breathed new life into the plan. Demolition may begin as early as May 2013 with a planned renovation period of 10 to 12 months.

“The existing Longboat Key Hilton Beachfront Resort was designed by hotel architect John Nichols and now we have hired his firm almost 40 years later for redevelopment,” said Berger.

Nichols Brosch Wurst Wolfe & Associates architectural and planning services specializes in the design of hotels, resorts, condo/hotels, office buildings, retail and mixed-use projects throughout the United States. They are the designer also responsible for the Longboat Key Club & Resort’s Islandside redevelopment.

 Ocean Properties Hotel List

Northeast, USA

Courtyard Boston Logan Airport MA

Courtyard by Marriott Portsmouth NH

Courtyard by Marriott South Brunswick NJ

Days Inn Bar Harbor ME

Fairfield Inn Bangor ME

Harborside Hotel, Spa & Marina

Holiday Inn Bar Harbor Regency ME

Holiday Inn Bath ME

Holiday Inn College Park MD

Holiday Inn Express & Suites South Portland ME

Holiday Inn Nashua NH

Marriott South Portland at Sable Oaks ME

Residence Inn Auburn ME

Residence Inn Portsmouth NH

Samoset Resort on the Ocean ME

The Latham Hotel Philadelphia PA

The Sagamore Lake George NY

Wentworth by the Sea Marriott Hotel & Spa NH

West Street Hotel

Southeast, USA

Banana Bay Resort & Marina FL

Country Inn & Suites by Carlson FL

Courtyard by Marriott Boynton Beach FL

Courtyard by Marriott Coral Springs FL

Courtyard by Marriott Myrtle Beach SC

Courtyard Hutchinson Island /Jensen Beach FL

Courtyard Key Largo FL

Courtyard Naples FL

Courtyard Orlando Lake Buena Vista FL

Hampton Inn Vero Beach Hotel FL

Hilton Deerfield Beach/ Boca Raton FL

Hilton Longboat Key FL

Holiday Inn Express Boca Raton FL

Holiday Inn Express Nashville Airport TN

Holiday Inn Highland Beach FL

Holiday Inn Lido Beach FL

Holiday Inn Port St. Lucie FL

Holiday Inn Resort & Marina Key Largo FL

Holiday Inn Vero Beach Oceanside FL

Hotel Indigo Miami – Dadeland FL

Hotel Urbano Miami FL

Jupiter Beach Resort & Spa FL

Key West Travelodge FL

Lido Beach Resort FL

Marina Del Mar Resort & Marina FL

Marriott Delray Beach FL

Marriott Hollywood Beach FL

Marriott Key Largo Bay Beach Resort FL

Residence Inn by Marriott St. Petersburg/ Treasure Island Beach FL

Residence Inn Delray Beach FL

Sandpearl Resort Clearwater Beach FL

Sheraton Suites Key West FL

Spring Hill Suites Tampa Westshore Airport FL

The Breakers on the Ocean

Weatherstation Inn Key West FL

Westin Key West Resort & Marina FL

Westin Sunset Key Guest Cottages FL

Southwest, USA

Courtyard Albuquerque NM

Courtyard Page at Lake Powell AZ

Crowne Plaza Albuquerque NM

Durango Downtown Inn CO

Fairfield Inn Albuquerque NM

Holiday Inn & Suites Phoenix Airport North AZ

Holiday Inn Canyon De Chelly AZ

Kayenta Monument Valley Inn AZ

Salt Lake City Marriott City Center UT


Renaissance St. Croix Carambola Beach Resort & Spa USVI


Atlific Hotels CA


Bar Harbor Whale Watch ME

Boston’s On The Beach Delray FL

Key West Express FL

Paddy’s Grille Portsmouth NH

Ranchers Club of New Mexico

Sable Oaks Golf Club South Portland ME

Stewman’s Lobster Pound Bar Harbor ME


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